Working at Home: Build a Customer List for Free

We all know the importance of an e-mail list. When a person visits your site and leaves, you may never see them again unless you can somehow get their contact information. Without a list, you are just another work at home site trying to get a stranger to join your business. That is the importance of starting the "list."

What if you could gain subscribers to your email list, for free? Would that interest you?

The cheapest and most effective way to build an effective e-mail list for your home based business is by writing articles. Writing and submitting these articles is an excellent way to get your name out into the work at home business world. It also gives you exposure and credibility in the area of starting a home based business. It's simply a matter of writing articles about working at home and sending them to the major article directories that deal with working at home. You can also place them on blogs and work at home forums, which again is free.

The way articles can build your list is simple. At the end of the article, you are able to place a resource box. In this box, you can place information about you and your business. Put your homepage URL and the subscription information to your mailing list. The subscription information can be either an opt-in e-mail address to your auto responder or a (squeeze) page on your website. This is a page that is specifically designed to capture the name and email address of your customers.

How do you find places to submit your article? Do it like you find anything else on the internet. Simply do a search on Google or Yahoo. There are also places that list article directories like http://www.sitepronews.com/article-directories.html . Of course you want to submit to the top directories but you really want to get your articles published in as many places as possible.

So, with a good article about your home based business and various article sites that will publish it for you, you are in a position to get your information in front of folks who are interested in what you have to offer. There is also a good chance that your article will be picked up by other work at home web sites, which gives you even more free advertising.

Here a couple of tips. Make sure to submit your article to niche specific directories and categories. Don't just submit it to just any article site. Be selective and make sure that it has the proper category to place your article. In this case, it should be about working at home or home-based business. Make sure that your home page URL has a clear, easy to find link to your subscription information. Not all subscribers will come directly from the subscription link in the article's resource box. That doesn't mean you want to be overbearing with it but it should be easy to find. In addition, add a sign-in box on every page of your site. Your website is usually the first place people look when they want information about your business. Don't miss the opportunity to subscribe to your list when they visit your website.

In closing, let me mention that most people feel they can't write articles. But you don't have to be a genius to do it. Just write an article about your business and be yourself. What could be easier than that?

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